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Montblanc introduces its new Boheme watch collection
Last week Ken's interview with Olivier Laurian provided an interesting data point. The gender ratio of the buyers is 50:50 in Japan while it is 60% women in South Korea. Many traditional watch brands have tried to bridge the gender gap without success but...
Very nice "Boheme" series for ladies.....
.. now I see... Yup, especially here, Montblanc is considered MEN ONLY brand and that must be changed. Need local ambassador depending on the market environment..... I would love to help my favorite brand, always. Thanks for the report, Mike! Ken
Not bad at all! I think this series is a winner for ladies watches
I will check them out in the metal soon :) Thanks for the news Mike! I especially like the color strap combinations option. Goes very well with an elegant ladies watch with diamonds (a bit of bling but not too bling to me). The Boheme PC indeed has a more...
Yes, very similar and obviously with Lambert in charge there is
a migration of similar design trends. My wife noticed this too when I first showed her this new Boheme series. But in her words, not mine: " These will sell more with Montblanc than with Jaeger because there will be more women going into MB boutiques and ...
Oh yeah, quite similar indeed!
But if the price of the MB is better (I have to check out prices first), then the MB will be preferred for my wife as she is not into WIS brands or movement finishing etc. She just wants the nice look (she says nice but she meant bling bling!) :) I have n...
