Montblanc

mkt33
[PuristS]
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Montblanc Black and White event NYC: SIHH 2014 preview

About two weeks ago I was invited to a Montblanc press event in TriBeCa where the SIHH 2014 novelties were being introduced for the first time here in the US.

For those unfamiliar with New York City, TriBeCa is a neighborhood located in lower Manhattan.  Its name is an acronym derived from its location "Triangle Below Canal Street".    An industrialized zone for most of its history, the area started to transform itself into an upscale residential neighborhood in the late 1980's attracting artists and celebrities.  Now its Neo-Renaissance buildings house some of the most expensive lofts in New York.

Despite the artistic tagging, TriBeCa is actually one of the safest neighborhoods in NYC.

For this press event, Montblanc rented and transformed an available storefront.

Inside, a familiar face was already at the front of the gathered press to deliver his vision for Montblanc.

This empty space was transformed by the US Montblanc team in less than 4 weeks for this showcase event.

They brought in a watchmaker for the event who "tore down" a Rieussec for interested members of the press.  For most of the time I was the only one around the bench!

Up next, the goodies from SIHH 2014 and some surprises...

Enjoy, Mike

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